Tracking

The tracking technology from our parent company MCANISM Technology https://www.mcanism.com, offers hotel companies a powerful tool to precisely measure and optimize their marketing activities. By recording user interactions and booking processes in detail, hotels can understand exactly how guests interact with their website and online campaigns. This enables an in-depth analysis of the customer journey, from initial contact to booking.

An outstanding feature of McAnism technology is the ability to track both direct and indirect conversion sources. This allows hotel companies to identify exactly which channels and campaigns actually lead to bookings and which may still offer untapped potential. This helps to allocate marketing budgets more efficiently and maximize the ROI of every single campaign.

MCANISM's software also offers advanced cross-device tracking, which allows hotels to track users across different devices. Guests who start a booking on their smartphone and later complete it on their laptop are correctly recorded, resulting in a more accurate measurement of success. This is particularly important at a time when using multiple devices is increasingly the norm.

In addition, the system enables deep segmentation of users based on behavioral data such as clicks, length of stay and conversion probability. These insights help hotel companies to optimize their marketing strategies in a targeted manner and develop individualized offers that increase the conversion rate.

With MCANISM's advanced tracking technology, hotels can precisely control their online marketing activities, make data-based decisions and tailor their advertising measures specifically to the needs of their guests — a decisive advantage in a competitive market.

‍