customer
With modern wellness areas and spacious rooms, the aja resorts are ideal for rest and relaxation. The perfect mix of nature, comfort and friendly service.
challenge
aja Resorts, specialized in modern recreation concepts, offers a combination of wellness, sports, gastronomy and comfortable accommodation. In doing so, they focus on attractive locations, often near the coast or in natural areas such as the Alps. Despite this wide-ranging concept, aja Resorts must create innovative offers in order to remain competitive, stand out from other wellness hotels and thus increase attractiveness for its guests.
transposition
Our hotel affiliate network, with its razor-sharp focus on the hotel industry, became a game changer for aja resorts. Thanks to our extensive network of dedicated publishers, aja Resorts' marketing campaigns were tailored precisely to address both regular and new travelers directly. The strategic placements and curated content from our publishers meant that promotions were not only seen but also implemented.
upshot
As a result of aja Resorts' increased online presence through our network, the hotel chain was able to see a remarkable increase in its reservations and strengthen customer loyalty with its previous regular guests. These positive developments show that aja Resorts is successfully responding to guests' needs and is able to assert itself in a competitive market. This has also led to a significant increase in its sales figures.
aja Resorts complements our portfolio of proven success stories and underlines the impact of strategic affiliate marketing on revenue and customer growth.
Niche focus: Our network specializes in hotel chains and gives aja resorts an advantage through targeted and relevant market presence.
Expert publisher: With publishers who specialize in travel and hotel content, aja Resorts helped with marketing that directly addresses the wishes and interests of their customer base.
Proven results: The experience with aja Resorts complements our portfolio of proven success stories and underlines the impact of strategic affiliate marketing on revenue and customer growth.
Conclusion:
In the first 4 months after the campaign launch, aja Resorts was already able to receive over 184 room bookings, which were generated by DREISE publishers due to the clear visibility. The average order value (AVO) was increased by 16% to over €1,000.00.
The goals:
As part of the strategy, aja Resorts wanted to create new incentives to get in touch with publishers and build new relationships with those who are not yet promoting the brand.
By implementing these targeted initiatives, aja Resorts was able to increase sales with smaller publishers and reward niche partners for their supportive contribution to the brand. Special vouchers have been created for each active partner to help them get the most out of the traffic they transfer to AJA resorts.
Retargeting was carried out with two different performance-based retargeting providers.
The incentive:
In order to create a fair and comprehensive incentive, aja Resorts has defined revenue segments for each sale that range between €15.00 - €100.00, depending on the volume of new bookings.
“The partnership with Hotel campaign (MCANISM's industry network) has developed very positively for aja Resorts. We are very satisfied with the collaboration and look forward to further growth together.”
Thomas Harnisch
Senior Manager Online Marketing, DSR Hotel Holding
NH Hotels around the world offers first-class service and modern comfort, which ensure both relaxation and productivity.
Personal service, cozy mountain huts and a prime location in ski regions make mountain holidays unforgettable. Perfect for nature lovers and winter sports enthusiasts!
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